Videofashion Chooses Artificial Intelligence Platform GrayMeta, To Unlock The Value Of Decades Of Fashion Video

GrayMeta, the leading provider of professional media players and metadata solutions for content owners, today announced that they have been chosen by Videofashion, who launched the genre of fashion video in 1976, to help optimize their 22,000-hour library of content. The GrayMeta Platform is an automatic metadata creation solution which builds workflow efficiencies throughout media workflows. Spanning five decades the Videofashion assets are automatically tagged using artificial intelligence and machine learning – enabling faster and more efficient monetization of video.

Called the “world’s first video magazine” by Time Magazine, Videofashion News was founded by Nicolas H. Charney, Ph.D., along with co-founders, Marlene McGinnis Cardin and Anne V. Adami, in November 1976. They would go on to start the Videofashion Daily News Service, supplying all media markets with short-form fashion news and topical segments through a constantly-updated mRSS feed. Today, Videofashion shoots and edits all of their new content – in 4K – with the mission to share their love for the art of fashion with audiences worldwide on all media platforms – by producing in-depth, intelligent, and entertaining fashion, beauty, and lifestyle programming.

By licensing programs, segments and footage that cover all aspects of fashion – Videofashion will leverage the GrayMeta Platform to enable their audience to search and license their content, especially previously unseen content. Using best-of-breed artificial intelligence (AI) and machine learning services, the platform will automatically create temporal metadata – and incorporate the technical and temporal metadata harvested by the platform into their library. Worldwide customers will be able to quickly search by year, designer, city, trends, show, clothing, celebrities, models, and quotes. This new ability to quickly locate specific assets within the most extensive, privately-owned fashion library in the world will allow Videofashion to monetize their content faster than ever before.

About GrayMeta
GrayMeta™ dramatically improves efficiencies by automating the creation of metadata with an innovative approach to extracting rich metadata from digital assets across the enterprise. The GrayMeta Platform offers the freedom to extract, create, curate and store intelligent metadata – making assets more searchable, across more applications and turning hidden data into actionable information. For more information about GrayMeta, please visit

Robbie Lemieux